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Festive trading is vital to South West economy

We are not yet in December, but the Christmas season is well and truly up and running with businesses across the South West attempting to cash in on the season of goodwill.

Although some people get annoyed that Christmas seems to begin earlier and earlier every year, for the local economy it's crucial. In Exeter thirty per cent of the year's trade takes place in the run up to the big day. Our business correspondent Seth Conway reports.