A campaign has been launched in Dorset to encourage us to buy seafood from fishermen who care about the environment and want to protect fish stocks.
Restaurants and shoppers are being urged to chose species that aren't threatened from over-fishing, or caught using methods that damage the marine habitat. Our Environment Correspondent Duncan Sleightholme reports.
Peter Newton, who fishes out of Lyme Bay, welcomes the new scheme to label seafood caught off the Dorset coast. He says it's important, especially in the light of the horse meat scandal, to know where your food comes from.