Cornish food producers are welcoming a campaign encouraging people to buy local produce.
The Choose Cornish Campaign is asking people to consider spending an extra 50 pence a week on Cornish produce to help support local farmers and suppliers. It could be worth £10 million a year to Cornwall's economy.
he idea is being launched as part of the Cornwall Food & Drink Festival which starts today in Truro.
There were traffic tailbacks for several miles around Frome today as almost 20 thousand people turned out for the town's annual Cheese and agricultural show. Apart from the world's most expensive cheeseboard, there was the odd celebrity surprise, as Dave Mason discovered.
One hundred thousand 'foodies' are expected to descend on Plymouth's city centre Piazza this weekend. More than 100 local traders have set up stalls for the three day 'Flavour Fest'. Our reporter John Andrews went along and found plenty to tempt him, and a few things that didn't.