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Exeter's newest department store opens today

The new John Lewis store in Exeter. Credit: ITV Westcountry

Staff and shoppers are busy preparing for the opening of Exeter's newest department store this morning.

John Lewis opens at 9am. It will employ over three-hundred people in the city, and is housed in the old Debenhams building in Sidwell Street.

Exeter will be the first John Lewis to have digital store guides. Situated on the ground and fourth floors, customers will be able to search by product, brand or department for the floor they need.

Will Exeter lure shoppers away from Plymouth?

The battle for the region's shoppers begins a new phase tomorrow when John Lewis opens in Exeter.

Attracting the upmarket department store is part of the city's strategy to become Devon's top shopping destination.

But will it be the game changer and, if so, where does that leave Plymouth? Jonathan Gibson reports on a tale of two cities:

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Huge demand for jobs in Exeter

Construction work underway at the new John Lewis store Credit: ITV Westcountry

The department chain John Lewis has received almost 3,000 applications for 300 posts at its new store in Exeter, which is due to open in the autumn. It's a big boost for jobs in the area. The news comes on the day that the unemployment figures are set to be released.