Former culture secretary Ben Bradshaw has confirmed he is to stand for the deputy leadership of the Labour Party.
The Exeter MP said his "big tent" approach to politics was the only way Labour would attract the voters it needs to win the next election.
Announcing his intention to run, he told his local party: "Labour did badly everywhere and in Wales and England outside London we went backwards against the Tories."
"Labour must and could win the next election, but only if it broadens its appeal by adopting sensible, centre-left politics which celebrate wealth creation and entrepreneurship as vital means of delivering social justice."
"I know I face an uphill task getting enough nominations from fellow MPs to get on the ballot paper. That would be hard for anyone from a part of Britain with so few Labour colleagues."
"But it's exactly because I believe it is vital that we listen to and hear the voices of those members, candidates and defeated MPs from areas that are under-represented in Parliament and where we must win again that I have decided to have a go."
Other contenders tipped to join the battle to replace Harriet Harman include Tom Watson, West Bromwich East MP since 2001, who has reportedly been crowd-funding for his bid, and Walthamstow MP Stella Creasy.
With less than a week to go until the general election Harriet Harman has been campaigning in the south west.
Ian Axton asks Labour's deputy leader about her party's plans to delay the dual A358 link between the M5 and A303.
The party has made a manifesto pledge to use the money that the Conservatives would spend on the road to freeze rail fares instead.
Labour's deputy leader Harriet Harman is in the region today as the party looks to increase it's presence in the South West.
Labour currently hold two seats - Exeter and Plymouth Moorview but the party is targeting Plymouth for possible gains.
With the general election just around the corner, ITV West Country's Ian Axton quizzed Harriet Harman about when the Labour leader Ed Miliband would be visiting Devon and Cornwall.
You can watch more of the interview on tonight's show at 6pm.
Labour's deputy leader Harriet Harman is in the region today as the party looks to win seats in the south west.
The party currently holds two seats - but is targeting Plymouth for possible gains. Labour currently hold Exeter and Plymouth Moorview.
The Labour Party candidate for Kingswood in South Gloucestershire has stood down after it was revealed that she owed more than £2,000 in parking fines and fees.
It's an embarrassment for the party as the constituency is one of its top target seats at the next General election. Our Political Correspondent Bob Constantine has the story.
Following Labour's success in Plymouth, where they gained 6 seats to take control of the council, outgoing Plymouth Conservative Council leader Vivien Pengelly says the Cameron government is to blame for Labour gaining control and will be making her feelings known to the PM.
The make-up of the council is now: Labour 31, Conservatives 26.