Tavistock town centre is to receive a £10,000 Government grant. The town will benefit from the investment after narrowly missing out in the competition to become a "Mary Portas Pilot", where the retail guru would have helped rejuvenate the main shopping area.
The money will be used for some of the projects proposed in the original Portas Pilot bid.
MPs and retail experts will be told today how they can learn from the success of Falmouth in reviving high street shops.
Town centre manager Richard Gates is among speakers at a conference in London about ways of creating prosperous and diverse communities. The town was singled out for praise in the recent review by Mary Portas.