More than 200 North Devon businesses have raised £107,000 to help towards marketing the district this year.
Most councils across the region have withdrawn funding for tourism marketing from this season and so North Devon has formed its own Marketing Bureau paid for by local businesses who've stepped in to fill the gap.
The Bureau was launched this morning in Woolacombe, voted the UK's best beach by Tripadvisor reviews.
A lorry has also been decorated with a large image of Westward Ho! at sunset which will advertise the area as it travels around the country.
It's a simple test that can make the difference between life and death for healthy young people.
Sudden Adult Death Syndrome is normally traced to heart defects in teenagers and people in their twenties.
One family from North Devon, who lost a son to the condition, are raising money to ensure more young people get screened.
Seth Conway spoke to Brenda Luckett and John Luckett about their story.
A swan has been rescued in North Devon after a metal pellet was found in its head.
The RSPCA caught the adult male swan on Wrafton pond in Braunton last month. Staff found he had an air rifle pellet lodged in his bill.
The swan was then taken to RSPCA West Hatch in Taunton, Somerset, to be treated and has been returned to the pond.
This poor swan had an air rifle pellet embedded on the fleshy lump at the base of his upper mandible.
We have been told that this swan is one half of a mating pair and has been for many years and they have reared numerous cygnets together so it is lovely to be able to reunite them just in time for breeding season.
Anyone with information about the incident is being asked to contact the RSPCA inspector line on 0300 123 8018.
North Devon MP Sir Nick Harvey says there are secret plans to drastically cut the number of soldiers in the army
The Former Defence Minister says as many as 20,000 could lose their jobs as the Ministry of Defence considers an army of just 60,000.
The service already been slashed from 100,000 to 80,000.
There's been a serious collision between a car and a log-carrying lorry on the A39 near Bideford in North Devon.
The lorry has overturned, shedding its load of logs across the carriage way.
Police and other emergency services are at the scene. Paramedics treated the car driver at the scene and he has been taken to North Devon District Hospital with potentially life threatening injuries.
The road closed has been closed at Westleigh and Roundswell, and is expected to remain closed for most of the day.
A man's had a miracle escape after his car plunged off the road and into a 200 foot deep valley in North Devon.
The accident happened in Brayford at 11am this morning. A Sea King helicopter, an air ambulance and fire crews were all involved in the rescue.
Our correspondent Seth Conway was there as the driver was airlifted to safety:
The driver of a car which came off the road and plunged down a valley in North Devon has had what the police call a "miraculous escape".
The 53 year old local man was airlifted to Derriford Hospital in Plymouth after his car was discovered at the bottom of what the emergency services believe was a 200ft drop.
He is thought to be suffering only from a few broken ribs, and is being kept in overnight for observation.
A major rescue was launched after a car careered off the road and landed 100ft down a valley in North Devon.
The vehicle was spotted off the A399 near Mocham Down Gate. Paramedics discovered the driver was alive but trapped inside the car.
An air ambulance, a Sea King helicopter and firefighters worked to free the driver, who is thought to have life changing, possibly life-threatening injuries.
A major rescue operation is underway in North Devon after a car was found a hundred feet down a valley.
A man is trapped is a vehicle which came off the road near Mocham Down Gate on the A399 near Brayford.
The emergency services are at the scene and it's understood a Chivenor Sea King helicopter may be brought in to help. It's understood the man has life changing injuries
Hundreds of runners were up early this morning to run off their Christmas Dinner with the inaugural 'Beat the Fox' 5K chase in North Devon.
The cross country race around the village of Fremington near Barnstaple saw runners in fancy dress attempting to finish before a man dressed up as a fox who set off two minutes after everyone else.
The charity event was expected to raise more than £500 for Children's Hospice South West.