The poppy appeal for 2013 has been launched in the south west today. This time the venue was RMB Chivenor in North Devon.
Local children took part in the event, including the sons and daughters of service men and women currently serving in Afghanistan.
Seth Conway reports.
This year's poppy appeal is being launched in Devon this morning at the Royal Marines Base in Chivenor.
The theme for the 2013 appeal is 'family'. Local school children from the area have been invited to take part in a service to remember servicemen and women who've lost their lives.
Ceremonies of remembrance have been held across the West Country in honour of servicemen and women killed in conflict. At 11 o'clock people across the region paused to observe two minutes silence in tribute to the war dead. Watch Rebecca Broxton's report here.
Thousands of people turned out on Plymouth Hoe this morning for the annual remembrance service. At 11am veterans, cadets and servicemen and women stood side by side as they paused to remember those killed in action.
The Poppy Appeal was launched at various ceremonies around the region today. The Royal British Legion is hoping to top last year's record breaking total of £40 million.
Our Defence correspondent John Andrews went to Dartington where the Military Wives Choir and Stephen Spielberg's film of War Horse have helped focus attention on Devon servicemen, past and present.