West Country MPs will discuss the impact of changes to term-time holiday rules in Westminster today - after securing a special Parliamentary debate on the issue.
A report found that the introduction of fines for parents who take their children out of school during term-time has caused businesses to lose up to 30% of their income since 2013.
100,000 people from the region signed a petition against the law.
There are calls for school holidays to be staggered to help cut the cost of a summer break and boost tourism in the West Country. Leading figures in the trade say a longer season would cut traffic jams while boosting visitor numbers.
A cap on school holiday prices could be debated in parliament after a father from South Devon's petition reached more than 150,000 signatures.
The campaign took off when Paul Cookson posted a comment on Facebook. which has since gone viral. Nigel Turner reports.