David Cameron is today expected to announce a £5 million investment in tourism in the region.
The move has been welcomed by the VisitEngland Chief James Berresford who said the five point plan to support tourism growth across the UK was further recognition of the enormous value and contribution of the industry.
Placing tourism at the heart of Government will do much to support plans to rebalance the economy.
We have invested £57m of Government funds in English tourism over the past five years which has to date generated over £1.5 billion growth in visitor spending and created over 28,000 jobs.
We aim to build on this success with both the Northern and South West Tourism Growth Funds, and the proposed Product Development Fund recommended in the Triennial Review of VisitEngland.
As part of a £5million South West Tourism Growth Fund announced by Government, a range of activity will take place to grow tourism, deliver economic growth and boost export earnings in the South West of England.
Our ambition for the South West Tourism Growth Fund is to work closely with VisitBritain and partner destinations to create an additional visitor spend of £60 million, supporting the creation of 1,000 jobs to boost the South West visitor economy.
Tougher penalties for taking children out of school during term time is having an effect on our tourism industry.
Tourism bosses say fewer families are holidaying in our region at this time of year - and it's hotels and attractions that are paying the price.
Tourism Society Westcountry says the problem has cost west country tourism £87 million.
Robin Barker from Tourism Society Westcountry has been speaking to ITV News.
A major campaign began today to cut VAT on hotel accommodation and tourist attractions to 5% to help the South West's hugely important tourism industry. It's being backed by tourism firms and many of our MPs.
Graham Wason Chairman, Cut Tourism VAT campaign, explained to Bob Constantine why a VAT Cut would be beneficial.
The final phases of a new £4.9 million scheme to deliver cleaner seas off South East Cornwall will begin today. Two underground storage tanks are being built in Liskeard that will help provide cleaner bathing water for tourists and locals. Both tanks will be completed by January 2015.
With the current bad weather summer may seem a very long way off, but that will be one of the topics of discussion on the first day of the Westcountry Tourism Conference.
Now in its third year, the two day event is taking place at the Westpoint Arena near Exeter. Among the speakers will be the travel journalist Simon Calder.
Longleat has been named as the best large visitor attraction in the South West at the prestigious South West Tourism Excellence Awards.Read the full story ›
The Pandora Inn in Cornwall that was severely damaged by fire in 2011 has recovered To win Pub of the Year at the South West tourism awards.Read the full story ›
The very best of the region's Tourism industry is being celebrated at the South West Tourism Excellence Awards.
Finalists from Gloucestershire, Wiltshire, Somerset and Dorset are making their way to Devon - and our own Ian Axton is hosting the event: