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How Text Santa money helped the Alzheimer's Society

This Friday on ITV we will be asking for your help to raise as much money as we can for our Text Santa campaign. Thanks to your generosity we raised more than £5 million last year to be divided between six charities.

One of the charities to benefit is the Alzheimer's Society. Our reporter Claire Manning has met one man who has been helped by the charity. He was diagnosed with dementia at the age of just 55.

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Our presenters pack bags for Text Santa

Guess who did all the work when Kylie and Ian packed bags for Text Santa Credit: ITV News

Thousands of volunteers have been helping pack shopping bags in supermarkets across the country to raise money for ITV's Text Santa appeal.

Our presenters Kylie Pentelow and Ian Axton were invited to take to the check outs too.

While Ian took to the task with relish, Kylie got into the festive spirit.

Take a look...

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Ian and Kylie help pack bags for Text Santa

Ian and Kylie take part in Text Santa Credit: ITV News

Ian and Kylie have helped shoppers in Bristol pack their shopping bags for Text Santa.

Hundreds of stores across the country are taking part in the Big Bag Pack as part of Text Santa. The event last year raised £105,000.

The event hopes to encourage children and local communities to take part in volunteering, especially at a time of year when they can often forget there are people in need.

Hundreds of stores are taking part in the Big Bag Pack Credit: ITV News

Helping the elderly all year

This week we've been telling you about the charities you can support through ITVs Text Santa Campaign and tonight we focus on Age UK.

The charity provides all sorts of assistance to older people so they don't have to be housebound or lonely at any time of the year, and certainly not at Christmas.

John Andrews reports:-

100% of donations made by viewers are evenly distributed to ITV's chosen charities within three months of each televised appeal.

All Text Santa operating costs including staffing and the programme itself are funded directly by ITV as part of its corporate giving and not from corporate partners or viewer contributions.

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How volunteering can help Text Santa

Last week saw the launch of ITV's Christmas charity Text Santa, and showed where the money raised was spent. But Text Santa isn't just about raising money.

It's also about giving time to help others. It wants tens of thousands of volunteers to help different charities.

ITV's Phillip Schofield and Holly Willoughby explain how it works...

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