Tougher penalties for taking children out of school during term time is having an effect on our tourism industry.
Tourism bosses say fewer families are holidaying in our region at this time of year - and it's hotels and attractions that are paying the price.
Tourism Society Westcountry says the problem has cost west country tourism £87 million.
Robin Barker from Tourism Society Westcountry has been speaking to ITV News.
The Royal Cornwall Show attracted close to a record attendance last week with 126,256 people visiting over the three days.
It's the fourth highest attendance in the show’s 222 year history and represents a 9,535 increase on last year’s figure.
Show secretary Christopher Riddle has welcomed the news and puts it down to a combination of factors.
Perfect weather and a wide range of things to see and do has obviously played its part in the success but there is so much more to take into consideration.
We were privileged within the cattle section to have hosted the National Show of Devon Cattle and the prestigious beef and dairy Burke Trophies on top of our normal classes.
The support across all of the competitive sections has been, once again, extremely strong.
It’s been another celebration of the very best that Cornwall has to offer and we’ve had a superb show.
The sheer volume of traffic leaving the show on the final evening caused delays for some people leaving the event; we’ll be working hard in conjunction with our traffic management contractor to make sure this is doesn’t happen in the future.
Plans are already underway for next year’s show, which takes place on 9th, 10th and 11th June 2016.
The Government's Culture, Media and Sport Committee will be at the Eden Project later as part of a study into tourism.
Representatives will take a tour around the project before meeting key figures in the industry. The aim of the visit is to encourage tourism outside London - and discuss the future of the industry in Cornwall.
Tourism businesses in the region say their bookings have been badly affected by stricter rules about taking children out of school for holidays.
A new survey shows that bookings in Devon and Cornwall have slumped by up to 10%, as parents shun term-time breaks because they fear being fined if they take their children out of school.
Business which rely on tourism say they now have just 10 weeks a year in which to maximise their income. While Easter, Summer and half-term breaks are still popular, families are no longer visiting during term time.
Research just published found that in Cornwall last Spring the number of families holidaying fell from 31% to 16% after the threat of fines was introduced. Visit Cornwall says it would normally only see one or two per cent difference year on year
The warm September sunshine is providing a late season boost to the region's tourism industry.
Some hoteliers are reporting a 30% increase in bookings compared to last year. Many in the industry are hoping the warm weather will help make up for a disappointing start to the year.
Employers across every region of the country are expecting to take on more people over the next three months, except in the South West.
The figures come from the recruitment group Manpower UK.
It says heavy reliance on tourism and a jobs boom in recent years means growth in the South West has ground to a halt.
The RNLI has begun its "Respect the Water" campaign in Newquay. 32 lives were lost on the south west coastline last year and it wants beach-goers and surfers to take more care.
The number of people who died along Britain's coast in 2013 was the highest in four years, the RNLI said as it launches a campaign calling on people to Respect the Water.
Figures show that 167 people died in water-related accidents and a further 368 were rescued by lifeguard crews after getting into difficulties.
Cold water shock, rip currents and fatigue were common factors in contributing to accidents at the coast while alcohol played a part in 28 deaths last year.
As the temperature continues to soar RNLI coastal safety manager Ross Macleod called for people to stay safe around the water.
"We really feel that that number is too high and we need to do something about it," he said.
The campaign will be launched in Brighton today by England rugby player James Haskell who said: "This is about being smart and safe when you are there."
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There are calls for school holidays to be staggered to help cut the cost of a summer break and boost tourism in the West Country. Leading figures in the trade say a longer season would cut traffic jams while boosting visitor numbers.