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At-Bristol to become 'We The Curious'

Credit: ITV West Country

One of Bristol's most popular tourist attractions is changing its name after 17 years.

At-Bristol will be rebranded as 'We The Curious' from the 14th of September.

The centre says the change is because "At-Bristol’s aim to make science accessible to all is no longer unique."

As well as a name and logo change, the foyer area will be redeveloped.

We're really proud of everything we've done as At-Bristol and this new direction will build on everything we've achieved together. We asked you what you wanted us to be, and you said 'be more challenging'. Our new name is a reflection of our movement to remove boundaries between science, art, people and ideas.

– At-Bristol

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