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SW tourism industry's bid to overcome floods

Key figures in the South West tourism industry have come together for a conference in Devon.

The meeting is updating tourism businesses about what is happening after the storms and flooding and the subsequent media coverage.

Industry leaders are discussing what is being done to get bookings moving again.

Tourism bosses are meeting in Devon to get bookings moving again after the floods. Credit: PA

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Bank Holiday brings in £73 million to the region

Bank Holiday brings in £73 million to the region. Credit: ITV News West Country

An estimated £73 million has been injected into Devon & Cornwall's economy because of the bank holiday, according to experts. Restaurants and accommodation businesses are said to have benefited the most. Experts believe more people are choosing to holiday in the UK than abroad.

Hopes for a better 2013 for tourism industry

2012 was a tough year for tourism in the South West. The Olympic effect, the difficult economic climate and unsettled weather resulted in a 6% national drop in rural domestic trips and 2% drop in longer domestic breaks. That impact has been felt across the industry, but there’s little doubt that the impact has been the least on businesses that have continued to invest in excellence – in their infrastructure, their people, their marketing, their skills. Those are the kind of businesses that win tourism awards and I invite them all to enter.”

– Robin Barker, Awards Co-ordinator
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