- West Country (W)
The Tourism Minister has paid tribute to the West Country for giving the Olympic Torch relay the perfect start to its tour of the UK.
Now in its sixth day, 768 torchbearers have carried the flame more than 700 miles throughout the South West.
John Penrose described the scenes in towns, villages and cities as a great advert for the UK and the games. It's estimated the media coverage has brought more than 5 and a half million pounds to the region during the torch's visit.
As the Olympic torch made its way to Taunton, Will.i.am, was named as a last minute torchbearer as thousands looked on.
Torchbearers have been cashing in on their torches and selling them for thousands of pounds. Sophia Cowburn's bid has exceeded £60,000.
The Olympic torch relay continues on it's journey from Exeter to Taunton