The battle for the region's shoppers begins a new phase tomorrow when John Lewis opens in Exeter.
Attracting the upmarket department store is part of the city's strategy to become Devon's top shopping destination.
But will it be the game changer and, if so, where does that leave Plymouth? Jonathan Gibson reports on a tale of two cities:
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Bob has the Forecast for Bristol, Wiltshire, Somerset, Gloucestershire and Dorset.
Bob has the forecast for Cornwall, Devon, Somerset and Dorset.
Armed officers from Devon and Cornwall Police and Dorset Police are patrolling busy shopping areas in the run up to Christmas.