Independent traders have clubbed together to produce a "Christmas Crawl Map" in Exeter to draw in customers this Christmas. Thirty independently owned shops and cafes are featured on the map.
Organisers say they're well aware that there'll be plenty of new Christmas shoppers following the opening of John Lewis this autumn and they're keen to get their stores noticed too.
Richard lawrence has been talking to retailer Nicky Edmunds whose store is in the city centre
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Chris Dawson started off as a market trader in Plymouth, but now he runs The Range, with 88 stores and a workforce of more than 2,500.