Tom, a German shorthaired pointer, was rescued by the Dartmouth RNLI crew after ending up perched on a rocky ledge at the foot of a cliff. He had slipped and fallen during a walk with his owner at North Hallsands, Devon.
He was transported away from the scene by lifeboat before being put in a padded container and reunited with his owner. Despite breaking several bones, vets say Tom will survive.
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Only handful of beaches have RNLI lifeguard cover during school holidays - the Maritime and Coastguard Agency warns.
Our Devon correspondent Seth Conway has been talking to a family who say without the hospitals, their children may not have survived.
It's going to be a windy one tonight and into the weekend - it could even touch gale force along the south coast.