Almost a third of smokers in Torbay admit buying illegal tobacco with one in five across the south west saying they've bought bootleg supplies.
The shock findings come on the day the police and revenue and customs launch a fresh crackdown on the illegal trade which is often linked to organised crime.
Bob Gaiger is from HM Revenue & Customs:
More top news
A vulnerable man has been repeatedly kicked and punched in a "vicious and unprovoked" street attack.
A dancing postman from Torquay has become an internet sensation after a video of him 'delivering a parcel' has received over a million views
We've been in awe with all the pictures you've been sending us. Here's as many as we can fit!