Plymouth's culture bid already appears to have won the social media war - with more than 1,000 likes on its City of Culture facebook page, compared to just 7 in Swansea.
The city's bid was the third most talked-about trend on Twitter today after a concerted campaign.
More top news
Hundreds of police jobs are at risk in the region as Dorset and Devon and Cornwall forces agree to pool resources.
Ofsted unveiled a damning report today which uncovered "serious and widespread failures" when it comes to looking after vulnerable children.
A ban on growing genetically modified crops is to be lifted next week. But opponents say it could threaten the future of organic farms.