- West Country (W)
2012 was a tough year for tourism in the South West. The Olympic effect, the difficult economic climate and unsettled weather resulted in a 6% national drop in rural domestic trips and 2% drop in longer domestic breaks. That impact has been felt across the industry, but there’s little doubt that the impact has been the least on businesses that have continued to invest in excellence – in their infrastructure, their people, their marketing, their skills. Those are the kind of businesses that win tourism awards and I invite them all to enter.”
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