The West Country is expecting the busiest August Bank Holiday for several years.
Hotels, B&Bs and camp sites say their bookings are better than for many years.
The first sunny summer since 2006 is one of the main reasons, but the new wave of top hotels and restaurants also gets credit for bringing in more wealthy visitors.
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The free-scoring 26-year-old will play in Somerset's Natwest T20 Blast campaign later this season.
A property was left with extensive damage as seven crews tackled the blaze in the suburb of Bath on Wednesday afternoon.
A minute's silence will be observed at 11am on Thursday in remembrance of those who lost their lives in the Manchester Arena attack.