The West Country is expecting the busiest August Bank Holiday for several years.
Hotels, B&Bs and camp sites say their bookings are better than for many years.
The first sunny summer since 2006 is one of the main reasons, but the new wave of top hotels and restaurants also gets credit for bringing in more wealthy visitors.
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Plymouth Conservative MP Johnny Mercer says Britain should take in more refugees - despite David Cameron saying this was not the answer.
The manager of a cheese factory in Somerset - due to stop production next month - says he's still hoping a last minute buyer will step in.