The West Country is expecting the busiest August Bank Holiday for several years.
Hotels, B&Bs and camp sites say their bookings are better than for many years.
The first sunny summer since 2006 is one of the main reasons, but the new wave of top hotels and restaurants also gets credit for bringing in more wealthy visitors.
More top news
ITV West Country visits Barnstaple Rugby Club to see the next generation of players who are desperate to join England at the World Cup!
The last pilots to train on Lynx and Sea King helicopters in Somerset have taken part in a parade in front of some special guests.
A teenager has told ITV News how he and a friend braved freezing conditions to rescue a man who had fallen into the River Tamar.