The West Country is expecting the busiest August Bank Holiday for several years.
Hotels, B&Bs and camp sites say their bookings are better than for many years.
The first sunny summer since 2006 is one of the main reasons, but the new wave of top hotels and restaurants also gets credit for bringing in more wealthy visitors.
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Cornwall have retained their County Championship title beating Cheshire at Twickenham.
Exeter Chiefs refuse to be too downhearted after losing their first Premiership rugby final to Saracens.
Thousands of rugby fans made the journey to Twickenham today to see the Exeter Chiefs take on Saracens.