The Sindy doll is celebrating its 50th birthday this year and a woman from Chippenham loves the iconic toy so much that she grew up to own a hundred of them.
They're the centrepiece of an exhibition opening this evening in the town's museum.
Our reporter Katie Rowlett has been given a tour and reminiscing:
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The Tregenna Hill space is considered to be in a prime central location, with security features and a lease lasting nearly 1,000 years.