Press Centre

Trouble In Poundland

  • Episode: 

    1 of

  • Transmission (TX): 

    Tue 20 Jun 2017
  • TX Confirmed: 

    Yes
  • Time: 

    9.00pm - 10.00pm
  • Week: 

    Week 25 2017 : Sat 17 Jun - Fri 23 Jun
  • Channel: 

    ITV
  • Status: 

    New
The information contained herein is embargoed from press use, commercial and non-commercial reproduction and sharing into the public domain until Tuesday 13 June 2017.
 
As Britain battles tough economic times, we step inside Poundland. Filmed over the 12 months since the vote to Brexit, we’ll meet the pound shop customers who have become more bargain-hungry than ever.
 
But with the pound at an all-time low, there’s trouble in store at Poundland as they battle to keep prices low.
 
Just weeks after the UK voted to leave Europe, Poundland is taken over and a new leadership team are tasked with turning the struggling business around. Against the backdrop of a year in which the value of the pound has plummeted, we have been on the shop floor, at head office and around the world as they use every trick in the book to keep the tills ringing.
 
From the first sale in Poundland history, to taking advantage of ‘shrinkflation’ by launching a new taste-a-likey chocolate bar, can Poundland survive these troubled times?