ITV announces first commissions for ITVBe.
ITV today announces the first original commissions for ITVBe including new series Seven Days With…(w/t); Baby Wears Prada (w/t); The Real Housewives of Cheshire and an original run of the hugely popular dating show Dinner Date.
ITVBe which will launch later this year, is a brand new free to air channel dedicated to lifestyle and entertainment programming, featuring real people and real lives. It will be the exclusive home of The Only Way is Essex as well as other UK original commissions and a range of American acquired shows, such as the Real Housewives franchise.
ITV’s Director of Digital Channels and Acquisitions, Angela Jain said: "These new British commissions are part of ITVBe's strategy to offer our viewers fun and interesting insights into real people and their lives and also take a peek into the world of some more extraordinary lives. ITVBe. completes our portfolio of channels which will offer viewer breadth and choice.”
Seven Days With…(w/t) is a new reality series that gives viewers a unique insight into the lives and relationships of some of the UK’s favourite celebrity couples. Each episode will follow a different well-known couple to find out how their relationship really works. Their faces will be familiar from the red carpets and glamorous events, but what happens when the make-up comes off? What are they really like; who does the school run; and what really makes them tick? Seven Days With… (w/t) will be made by ITV's factual division, Shiver, with Miles Jarvis as Executive Producer.
A fascinating new series, Baby Wears Prada (w/t) looks at the extraordinary lengths people go to when indulging their kids. With film crews focusing on one shop selling designer childrenswear, the series follows the parents who buy these products, exploring their lives and their family relationships. Baby Wears Prada (w/t) will be made by Mentorn Media and executive produced by Tayte Simpson.
Having enjoyed the outrageous antics of America’s Real Housewives, the glamorous series is crossing the pond and landing in the UK with The Real Housewives of Cheshire. The series steps inside the champagne fuelled lives of Cheshire’s most affluent social circle, infiltrates their friendship groups and revels in their rivalries - all with the gorgeous backdrop of the lavish homes and the exclusive locations the women live in. The Real Housewives of Cheshire will be made by Monkey Kingdom’s BAFTA winning team, Executive Producers Sarah Dillistone and David Granger.
Hit dating show Dinner Date will also appear on the channel in a new peak time form. The hugely popular series offers singles a chance to try their hand at finding romance, through the love of food! Each episode focuses on an individual who chooses dates from a pool of suitors based on the menus they have prepared. Dinner Date is executive produced by Claire Collinson-Jones and made by Hat Trick Productions.
Seven Days With… (w/t), Baby Wears Prada (w/t) and The Real Housewives of Cheshire are commissioned by Amanda Stavri, ITV’s Commissioning Editor, Entertainment. Dinner Date is commissioned by Katy Thorogood, ITV’s Commissioning Editor, Factual.
NB: Please also see the ITVBe logo displayed above with example colour ways.