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ITV – The broadcast home of Met Office Weather

Published: Mon 03 Oct 2016

ITV – The broadcast home of Met Office Weather
 
ITV is pleased to announce a new contract with the Met Office, which strengthens the relationship between the UK’s most watched commercial broadcaster and the UK’s national weather service, and cements ITV’s position as the broadcast home of Met Office Weather. 
 
The Met Office has been providing weather services to ITV for over 25 years, and has worked with ITV on the new look weather graphics, which launch on air from today across ITV’s national, regional, and Good Morning Britain bulletins. (Monday October 3rd).
 
Michael Jermey, ITV’s Director of News and Current Affairs, said: “We are pleased to be extending our established working relationship with the Met Office, who continue to provide the highest quality and most accurate weather forecasts for our audiences. The new look weather service we have developed which is on air from today means even more detailed forecasts for our audiences across the UK.”
 
Rob Varley, Chief Executive of the Met Office, said: “The Met Office is proud of its long association with ITV. The new service we're launching today is the latest exciting development in our work together and will ensure ITV’s UK audiences continue to receive our trusted forecasts and critical warnings so they are prepared for whatever the weather may bring.”
 
ITV commissioned research to understand how current viewers and consumers engage with the weather and the results have informed ITV's strategy for weather services, and given direction to the new design of weather graphics and presentation.
 
Research undertaken by the broadcaster showed that viewers valued the delivery and reporting provided by ITV’s Weather presenters, but were keen to see a graphics system in ITV’s weather broadcasts that gave a greater visual understanding of how the weather will impact their location, and a stronger sense of how the weather changes over time in their local area.
 
The new ITV graphics sees the traditional graphics and symbols of previous broadcasts being replaced with high resolution maps which accurately reflect the world viewers’ live in. The dynamic weather effects and detailed local breakdown across the UK will help the audience understand what to expect hour-by-hour through the day. 
 
 
Note to editors;
 
About ITV Weather
 
ITV provides 111 weather bulletins a day, from Good Morning Britain through to ITV’s national and regional news.
 
This is 646 per week across ITV.
 
And 32,967 per annum across ITV.
 
ITV has a strong team of Weather presenters across the UK, in regions and nations, plus nationwide presenters Lucy Verasamy, Alex Beresford and Becky Mantin, plus Laura Tobin on Good Morning Britain.
 
 
About the Met Office 
 
The Met Office is the UK’s National Weather Service, providing 24/7 world-renowned scientific excellence in weather, climate and environmental forecasts and severe weather warnings for the protection of life and property. www.metoffice.gov.uk
 
The Met Office supports many people and organisations, from the general public, government and local authorities, to civil aviation, utilities, transport and almost every other industry sector.
 
The Met Office Numerical Weather Prediction model is the most accurate operational model in the world, according to standards set by the World Meteorological Organisation. 
 
The Met Office provides highly accurate forecasts for the UK with a recent survey showing they were more accurate than other providers Research: Independently verified through a survey which compared forecasts to actual values at 122 UK stations over a rolling 36-month period. https://blog.metoffice.gov.uk/2016/07/10/how-our-forecasts-measure-up
 
For more information about Met Office accuracy please go to: http://www.metoffice.gov.uk/about-us/who/accuracy/forecast
 
The weather graphics system Visual Cortex has been developed by Met Office partner Presentation Cartography. The new system exploits new technologies in computer hardware in order to provide the highest quality visualisation available. The system creates opportunities for immersive weather experiences and will integrate with a broad range of weather and non-weather data (such as traffic and environmental) to add context and relevance of content for audiences for both news and weather.