The ITV News website celebrates its first birthday
Following the launch of its 24 hour rolling news site in March 2012, ITV News has increased its traffic by six times, achieving a 456% increase in average weekly unique browsers. Highlights include:
- The product achieved a record 3.9 million unique browsers visiting the site in January 2013, up 518% year on year.
- The average number of monthly unique browsers was 2.2 million in 2012 compared with 711,000 in 2011, achieving an uplift of 213% year on year (week 1-52 2011 vs. week 1-52 2012).
- The ITV News site achieved an average of 860,000 weekly unique browsers in 2013 compared with an average of 155,000 in 2012, achieving a 456% increase year on year (week 1-9 2012 vs. week 1-9 2013).
- Following the launch, an average 30% of unique browsers viewed the site from mobiles and tablets in 2012. In 2013, this has grown to an average of 48% indicating that nearly half of all unique browsers are engaging with the site via mobile and tablet devices (week 12-20 2012 vs. week 1-9 2013).
The news site, which is optimised for use on mobiles and tablets, is packed with broadcast quality video bringing real-time rolling news to the public in a brand new slick and efficient digital product.
Julian March, Director of Online at ITV said: “When we launched the improved digital offering for ITV News last year, we aimed to create a vast 24 hour news gathering machine packed with breaking news content and exclusives from award winning journalists. We are incredibly excited that the site has been welcomed by millions and we look forward to continuing to work on the site to bring real-time news to the digital age.”
The site was created in partnership with digital innovation and service design experts Made by Many.