Published: Tue 19 Feb 2013
ITV premieres US drama 666 Park Avenue on ITV Player
ITV Online and On Demand announce that 666 Park Avenue will be the first programme to be premiered on the ITV Player before it is broadcast on ITV2.
The first episode of the spine-tingling supernatural drama will be available to view on the ITV Player from Monday 18 February, with the episode broadcasting on ITV2 on Tuesday 19 February at 10pm.
James Micklethwait, Online Product Director, ITV said: “We are always looking to trial new and innovative ways to launch our programming to audiences using the ITV Player. This year, we will be offering our viewers a combination of paid and free premieres, and are delighted to announce that 666 Park Avenuewill be the first free premiere available on the ITV Player.”
Sonia Sudhakar, Director of Digital & On Demand Marketing, ITV said: “Through our initiative to make free premieres available on the ITV Player, we allow viewers to get a taste of our new shows at their convenience and create a buzz on social media. This approach has worked particularly well with younger audiences in the US and we are excited to be able to trial a similar availability to content on our platform.”
The title of 666 Park Avenue refers to the seductively appealing Upper East Side apartment building in which the drama is set – an address with a dark history and a mysterious owner, where shadowy, supernatural forces are at play within its secretive walls. Based on the book series from Alloy Entertainment (publishers/producers of Gossip Girl and The Vampire Diaries), 666 Park Avenue stars Terry O’Quinn (Lost), Vanessa Williams (Ugly Betty, Desperate Housewives), Rachael Taylor (Charlie’s Angels, Grey’s Anatomy) and Dave Annable (Brothers & Sisters). The series is produced by Bonanza Productions Inc. in association with Alloy Entertainment and Warner Bros. Television.