Published: Fri 17 May 2013
ITV2 returns to Magaluf
ITV2 hit show The Magaluf Weekender will return for two more series following its successful first run earlier this year.
Twofour and GroupM Entertainment will produce 12 x 60’ new episodes of the fixed rig series.
The series was ordered by Angela Jain, Director of Digital Channels and Acquisitions and commissioned by Katy Thorogood, ITV Factual Commissioning Editor.
Each episode of Magaluf Weekender follows a new group of young people as they head to infamous holiday resort of Magaluf to party away a long weekend. And greeting them as they arrive is a group of colourful holiday reps who are always up for a good time.
With a network of fixed-rig cameras throughout the hotel, the show captures the highs and lows of these first, parent-free holidays.
Katy Thorogood said: "The first series really captured the feeling we all remember of our first holiday away from our parents. The intoxicating freedom, the raging hormones and the innocence and naivety of youth. Sometimes funny, sometimes painful but always entertaining to watch. We're thrilled that we're heading back to Maga this summer."
David Clews, Twofour’s Head of Documentaries and Executive Producer for the series, said: “It’s really exciting to be able to build on the success of the first series. Following the young holiday makers on their first trip abroad without mum and dad is fascinating, especially when they’re all on the lookout for a holiday romance. On top of that we’ll have a loveable cast of reps – adding plenty of their own dramas and Magaluf adventures to the heady mix.”
Tony Moulsdale, Head of Programming, GroupM Entertainment said: “The series is a fresh and considered look behind the façade of teenage excess. Needless to say we’re delighted to be working with Twofour to deliver 12 more shows to ITV2.”
Series 1 gained a peak audience in excess of 1 million and secured its place in the top 5 most tweeted about shows across every episode during its ITV2 run.
The Magaluf Weekender is co-produced by Twofour and GroupM Entertainment. The series is executive produced by Andrew Mackenzie and David Clews for Twofour and Richard Foster and Tony Moulsdale for GroupM Entertainment.