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A star turn every morning on ITV

Published: Sun 15 Jan 2017

A star turn every morning on ITV 
 
New ITV Daytime promo launches Sunday evening on ITV 
 
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The stars of ITV’s morning schedule filmed a new promo this week - airing on ITV from Sunday night (15th January) 
 
Twelve of ITV Daytime’s stars got together to film the promo which used Europe’s biggest circular filming track to rotate around a set, creating the visual of a turning carousel made up of the five morning shows.
 
Piers Morgan, Susanna Reid, Kate Garraway and Ben Shephard for Good Morning Britain, Lorraine Kelly; This Morning’s Holly Willoughby and Phillip Schofield; Jeremy Kyle; and four of the Loose Women - Nadia Sawalha, Saira Khan, Ruth Langsford and Andrea Mclean all took part. 
 
ITV Daytime saw success in 2016 with audience figures growing by five per cent across the schedule (6am - 6pm). The brand promo features the track Dreams from Beck and will air across the last two weeks of January.  
 
Head of Promotions, ITV Daytime, Olivia Heriot - Walker said:
 
“We wanted to showcase the brilliant array of Daytime talent we’ve got on ITV, which is truly unrivalled and we thought the visual of a branded carousel was a good way to bring this to life." 
 
ITV Director of Daytime, Helen Warner said:
 
“I’m really proud of the stellar line up we have under the ITV Daytime brand umbrella. Great talent delivering great content each and every weekday.”