12/10/2009
ITV1’s new Sunday night results show for The X Factor peaked at an enormous 14.6 million viewers – 46 percent of the television audience, and 59 percent of the 16-34 audience. With an average of 13.0 million viewers watching the one hour show from 8.00pm, the audience represented an increase of 5.0 million viewers on the first results show of 2008.
Saturday night’s two-hour live show attracted a peak audience of 12.8 million, 50 percent share with the whole show, between 8.00pm and 10.00pm, averaging 11.3 million, 44 percent share – one million more than watched the equivalent show in 2008.
ITV2’s The Xtra Factor delivered a further total audience of 1.5 million (including ITV2+1) on Saturday, and again on Sunday.
itv.com attracted two million video views over the weekend, up 480 percent year-on-year and 100 percent on the previous weekend. The website attracted 4.8 million page views – the second highest ever for an X Factor weekend, after last year’s final.
The 2009 series of The X Factor is the most popular ever – with an average of 10.5 million viewers, 43 percent audience share across the first eight weeks of the show. The figures released today are 1.3 million (1.4 share points) up on the 2008 series.
The X Factor dominates the most watched television programmes this Autumn (01/09 to date), taking the top six out of the top ten shows – with the remaining four places taken by ITV1’s Coronation Street.
Elaine Bedell, ITV’s Director of Entertainment and Comedy said: “In its sixth series, this year’s The X Factor continues to be more popular than ever, despite a particularly competitive weekend schedule. Across all of our platforms, whether it’s ITV1, ITV2 or itv.com, the show continues to go from strength to strength.”
For further information:
