England Rugby 2015 CEO Paul Vaughan tells ITV.com/rugbyworldcup about his aims for the tournament in three-and-a-half years.
ER 2015 opened its doors for business on Monday 9th January at their newly refurbished offices in the shadow Twickenham Stadium: tournament ambassadors Lawrence Dallaglio, Will Greenwood and Maggie Alphonsi were all there to mark the occasion while Vaughan is aiming to host the best ever World Cup.
"New Zealand in 2011 was an amazingly well-run tournament. It was very passionately done ... They did a fantastic job in promoting not just the tournament but the country," he said.
"It is about a whole experience ... it's about not just the game itself but the people you meet. New Zealand provided a great platform to be able to do that and when we get to 2015 we would hope to be able to do that as well.
"We'll go across the whole country," Vaughan added. "We're pulling on England's rugby heritage, but the other thing we're pulling on is the scale at which the game is supported in this country. Nine million people in this country follow the game. If you add into it Wales, Scotland, Ireland and so on, you have a much bigger market that's involved in the game.
"We want to achieve the best possible World Cup ever ... we've got to deliver our finance well ... and lastly we want to help Japan for 2019."
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