Land Rover celebrates greatest ever Rugby World Cup
Rugby World Cup 2015 saw the highest attendance in the tournament's history, with more than 2.4 million fans pitchside over 48 games, and a global TV audience of more than four billion viewers.
To celebrate the conclusion of the tournament, Land Rover has created a film focusing on the defining moments of Rugby World Cup 2015 and the fans that made this tournament so great…
Land Rover began its journey as a Worldwide Partner by returning to grassroots rugby, inviting ambassadors including Jonny Wilkinson and Bryan Habana to Farnborough Rugby Club to lend a hand as the smallest rugby club in the world, Racal Decca RFC, took on their rivals, Streatham-Croydon 3rds. The legends assisted in the routine matchday preparations and gave the sides a once in a lifetime experience.
Land Rover has been at the heart of the action around the tournament, including recruiting the 96 official mascots who have been leading out the teams and designing and building a bespoke Land Rover Defender to carry the Webb Ellis Cup on its 100-day tour around the UK and Ireland before its arrival at Twickenham for the opening ceremony.
To complement Land Rover’s ‘We Deal In Real’ campaign, grassroots rugby clubs from around the world featured in television adverts that ran throughout the course of ITV’s live coverage of Rugby World Cup 2015. On home soil, Halifax RUFC from Yorkshire, Flint RFC in Wales and Scotland’s Mull RFC were championed.
The tournament itself did not disappoint, from New Zealand lifting the Webb Ellis Cup to arguably the biggest upset in rugby history when Japan defeated South Africa 34-32 on the opening weekend.
The film celebrates the defining moments of the tournament; from the rise of the minnows to the atmosphere at venues around the country, capturing the emotions of fans and players alike.
With Land Rover’s 20 year heritage in supporting Rugby at all levels, Land Rover champions and celebrates the people that are the heart and soul of the game, by putting local clubs and fans on the global stage.