Reading's newly-signed striker Pavel Pogrebnyak has revealed that the club have ambitious plans to become a Premier League force.
The 28-year-old Russian, who spent the end of last season on loan at Fulham before agreeing a permanent move to Reading in the summer, says he was won over by Royals owner Anton Zingarevich's vision for the club.
"I thought a long time about the transfer," Pogrebnyak told the Sovetsky Sport newspaper. "I met Anton Zingarevich and the coach Brian McDermott...This meeting was decisive.
"The owner explained his plans - what will be done, what kind of investment is planned. After that it became clear that Reading has a big future ahead."
After Zingarevich's takeover earlier this year, it was expected that the Russian businessman, who has an estimated £460million person fortune, would spend big to establish Reading as a Premier League force.
The acquisition this summer of Pogrebnyak, a free transfer signing from Stuttgart, suggested an influx of players this summer as Reading embark on their first Premier League campaign since 2008.
But with only five others added to the squad since, including the comparatively modest acquisitions of Adrian Mariappa from Watford and Chris Gunter from Nottingham Forest, the Royals have shown restraint in the transfer market.
And Pogrebnyak was quick to explain that the club would not be following in the footsteps of the Premier League's big spenders.
"I won't hide the fact that the financial factor played a role in my transfer," he added. "[But] Reading isn't going down the path of Anzhi or Manchester City, but is going it's own way - having chosen a strategy of gradual development."