Mueller is the new Beckham of German football

Mueller is rated as the most valuable German footballer to sponsors. Photo: PA

Bayern Munich forward Thomas Mueller, 22, is now ranked as the most valuable brand in German football, according to new research conducted by management consultancy firm Batten & Company.

Mueller, who made his name at the 2010 World Cup, has overtaken his club team-mate Bastian Schweinsteiger to become Germany's latest Goldenballs. His value is rated at €24.9m, with former No.1 Schweini down to fourth (€20.3m).

Germany goalkeeper Manuel Neuer, who also plays for Bayern, has shot up into second place (€23.2m), with Real Madrid star Mesut Ozil in third (€22.8m).(Bild)

Mueller (right) poses at a car trade show in India as part of his duties for Bayern. Credit: PA