Blackburn have announced the sacking of manager Henning Berg and his coaching staff after less than eight weeks in charge of the club.
Berg, who signed a three-year contract on October 31, oversaw his 10th match of the season on Boxing Day - a 1-0 defeat at Middlesbrough.
The result marked their fifth loss in six outings, while the former Rovers defender has managed to steer them to just one victory in his 57 days in charge.
The 43-year-old, who replaced the much-maligned Steve Kean, took the reins ahead of their 2-0 defeat at Crystal Palace early in November but has done little to revive their fortunes since.
His time at Ewood Park has hardly been a happy one, with a statement released earlier this month playing down claims that he had stormed out of the club's Christmas party after an alleged bust-up.
Wednesday's latest defeat prompted talks between the club's owners, Venky's, in India, after the game was screened back to them.
An official statement on the Blackburn website read: "Blackburn Rovers FC has announced the departure of manager Henning Berg, assistant manager Eric Black, first-team coach Iain Brunskill and goalkeeping coach Bobby Mimms with immediate effect.
"This decision has been taken following a very disappointing sequence of results.
"The club thanks the four men for their efforts and wishes them every success for the future."
Venky's director Balaji Rao was quoted in The Times of India as saying: "We have not been doing well and dropping points and losing matches quite often. I want to go up."
Meanwhile, Rovers Action Group secretary Mark Fish admitted his "great delight" at the decision to let Berg go.
He told Sky Sports News: "He was a fantastic player for the club, but for whatever reason it just didn't work out for him here.
"It's difficult to say what. Perhaps the expectations from the fans, outside influences maybe. Henning Berg just didn't have the nous to get the job done? I don't know.
"He just couldn't get the team playing, he couldn't get them fighting. But someone needs to come out now and hold their hands up.
"There were a lot of people involved in the process. A lot of good, better candidates were overlooked for this position.
"But they (Venkys) seemed determined to bring in an ex (Blackburn) player and it just hasn't worked out the way they had hoped.
"Why didn't Berg bring in his own coaching staff? It was my understanding that he would bring his own people in with him.
"But as it ended up he was left with Steve Kean's men to help out. Someone has to come out and explain why this has happened."
When asked about the remainder of the season, Fish was adamant that Rovers can still achieve their goal of promotion back to the Premier League.
"Do I think we can do it? Yes. Absolutely, we've got the ability in the squad to still get the job done. You've only got to look at Reading last season.
"We need to have one of those runs. Also, the stands are empty. We need to be picking up results and getting people back through the gates again."