Steve Lomas is confident he can win over Millwall fans unhappy with his appointment as manager.
The Lions have caused a stir by picking Lomas, a former captain of fierce rivals West Ham, to replace long-serving boss Kenny Jackett.
The decision angered many Millwall supporters, some of whom hung a banner to the gates of The Den telling the 39-year-old in no uncertain terms that he was not welcome at the club.
But Lomas is not expecting the sort of reception which greeted Rafael Benitez when he took over at Chelsea last season, when the npower Championship campaign gets under way in August.
"I have never said anything bad about Millwall," he said.
"There is a history of managers playing for rival teams and taking on other teams. You just want to be judged on what you do. You have got to get performances and results to get the fans behind you.
"I used to love coming here as a player because you want to come to intimidating atmospheres. You took a bit of stick but that is part and parcel of the game, you have got to handle that.
"Any club I have been at, the fans would say I was passionate, whole-hearted and committed. I was not the greatest of players but I always gave everything.
"Nothing gave me greater pleasure than sending the fans home happy. I can assure Millwall fans that I will give everything to try and please them."
Former St Johnstone boss Lomas could certainly cheer up the Den faithful by bringing in a goalscorer - the Lions found the net just four times at home in the league since New Year's Day.
Top of his wishlist is Simeon Jackson, a free agent after leaving Norwich, but Lomas added: "I am sure there and 10 or 11 managers who would love him.
"He is a good player. He has come up the hard way and I like that in players because they are hungry.
"I have had great conversations with the chairman and the board have said they will back me.
"I have been told to bring in players to improve the team where I see fit and obviously try and progress the team."