Hull manager Steve Bruce has hailed the club's divisive owner Assem Allam for pledging a "colossal sum of money" to fund moves for Nikica Jelavic and Shane Long.
Jelavic will make his Hull debut at Norwich on Saturday having signed from Everton for a club record fee that could rise to £7.5million, while West Brom forward Long had a medical on Thursday and is on the verge of joining for a similar fee.
The double move is a considerable coup for a side who were plying their trade in the second tier last season but, instead of being praised by fans, Allam is under fire for his controversial plans to rebrand the club as Hull Tigers and his recent threat to walk away if it is stymied.
Bruce has attempted to play peacemaker between the two parties at various times this season, but feels Allam's financial backing says everything about his commitment to Hull.
"It's a colossal sum of money for us," he said.
"He (Allam) doesn't have to make any more statements than what he has just done. The most important thing for me is the two players we are bringing in to wear the shirt, who will significantly add to the squad and make us better and bigger and keep us in this division for the next few years at least."