Real Madrid are renowned for breaking the bank to buy the world's biggest stars, but they might want to look a bit closer to home after the recent performances of youngster Jesé Rodriguez Ruíz, better known simply as 'Jesé.'
The soon to be 21-year-old has been turning heads in recent weeks with outstanding performances in the Real Madrid first team.
The young Spaniard has featured in Carlo Ancelotti's squad throughout the season, primarily coming off the bench in the closing stages of matches. It is, however, since the turn of the year that Jesé has truly impressed, after being named in the staring line-up in four consecutive games and scoring on each occasion.
So, where did Jesé emerge from?
Jesé was born in Las Palmas, Canary Islands and joined the Real Madrid youth system in 2007, aged 14.
He soon made the jump from the youth side to Real Madrid Castilla in the Segunda Division where he quickly became a stand out player in the squad.
Once establishing himself as a star player in the Castilla squad, Jesé never looked back. He broke the record for the most goals scored in a single season, which had stood for 20 years.
These performances didn't go unnoticed as he was called up to the first team by Jose Mourinho for a Champions League away tie at Ajax in October 2012.
Although the youngster was an unused substitute, Jesé made his first team debut just six days later, aged 18, replacing Cristiano Ronaldo in a Copa Del Ray match with SD Ponferradina.
An untimely disagreement between Jose Mourinho and Castilla boss Alberto Toril interrupted Jesé's flirtation with the first team. Mourinho's issue was that although he appreciated that Jesé had exceptional talent, Castilla played a different system which meant the spaniard operated in a role that did not fit into his team.
Mourinho said at the time:
"We play with a different system, they have another model."
"There are Castilla players that play in positions that do not exist in the first team, like Jese Rodriguez, who plays as a 'nine and a half'".
Carlo Ancelotti's arrival as manager shed new light on Jesé chances of making the first team.
He immediately recognised Jesé's ability and named him in the squad for the second game of the current season against Grenada, where he was an unused sub.
He didn't have to wait long to grace the famous Santiago Bernabeu turf, as he was a 73rd minute substitute in the following match, a 3-1 win over Athletic Bilbao.
Jesé maintained his position amongst the squad thereafter, and scored his first official Real Madrid goal in the 2-1 defeat to Barcelona at the Nou Camp.
He has since scored goals in Spain's most prestigious venues including the Mestalla and the San Mamés Stadium.
Jesé is a versatile player; he can play in almost any attacking position from attacking midfielder to centre forward, while his most effective position is perhaps out wide due to his incredible ability to use both feet.
His electrifying pace and technique mean that dispossessing Jese can prove a tough task for defenders. These traits have often seen him compared, perhaps unfairly at his young age, to Madrid's star man Cristiano Ronaldo.
The agile striker is not short of confidence either. In an interview with Marca, Jesé made it known that his dream is to win the Ballon d'Or within four years.
Although Carlo Ancelotti has been impressed with the young starlet, he has urged the player to remain level-headed:
"Jese has talent. He needs to work and understand to play at a high level you need to be professional."