It's not easy selling early bird season tickets for perennial Championship underachievers, so step forward Jonathan Woodgate and his new, erm... bird!
Championship video highlights
Sergey Khizhnichenko makes it harder for Celtic by putting Karagandy 2-0 up.
Wigan manager Owen Coyle was in a defiant mood despite losing the Community Shield to Manchester United, insisting that his players have the ability and desire to return to the Premier League at the first time of asking.
The new Football League season kicks off this weekend.
Sammy McIlroy has been assessing the chances of the north west's Championship sides.
They call it the most lucrative game in football, and the winners of today's Championship play-off final will get won't just get premier league glory, they'll get a whole lot of cash as well.
One southern team will be hitting the jackpot when Watford takes on Crystal Palace. Ruth Banks looks at what victory means for our teams.