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Bendtner fined €100,000 for pants PR stunt

Denmark striker Nicklas Bendtner has been fined and suspended for one match after he revealed a sponsor's logo during his country's match against Portugal.

Bendtner's boxer shorts carried the name of bookmaker Paddy Power. The Dane will be fined a whopping €100,000 for improper conduct.

Not sure how much Paddy Power paid Bendtner for the stunt, but UEFA's action has probably given them more than €100,000 worth of publicity.

– Richard Mason, football reporter for the Northern Echo

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Reaction to Denmark's Euro campaign

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Denmark did superbly to top a tough quali group. And 3rd in 'group of death' is better than I/most expected. But thats it. No offence Danes.

Rqmv7upncda35pdadzvw_normal

@JPBIndy I think Greece are worse than Denmark though I appreciate I may be wrong.

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Who'd have thought Bendtner would have a better tournament than Robin van Persie?

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