Denmark striker Nicklas Bendtner has been fined and suspended for one match after he revealed a sponsor's logo during his country's match against Portugal.
Bendtner's boxer shorts carried the name of bookmaker Paddy Power. The Dane will be fined a whopping €100,000 for improper conduct.
– Richard Mason, football reporter for the Northern Echo
Not sure how much Paddy Power paid Bendtner for the stunt, but UEFA's action has probably given them more than €100,000 worth of publicity.