Bendtner fined €100,000 for pants PR stunt

Denmark striker Nicklas Bendtner has been fined and suspended for one match after he revealed a sponsor's logo during his country's match against Portugal.

Bendtner's boxer shorts carried the name of bookmaker Paddy Power. The Dane will be fined a whopping €100,000 for improper conduct.

Not sure how much Paddy Power paid Bendtner for the stunt, but UEFA's action has probably given them more than €100,000 worth of publicity.