The fourth annual Text Santa appeal has been our most successful ever, increasing the total raised by a massive 20% from 2013.
With the help George Clooney’s role in a specially-written sketch of Downton Abbey and Phillip Schofield’s record-breaking 24 hours round-the-clock presenting - and of course your very generous donations - Text Santa 2014 has raised a whopping £6.2 million for our six UK-based charities.
And the fundraising isn't over yet: don't forget you can still donate until January 31 either online or by visiting a branch of Santander.
This year’s fundraising means that Text Santa's six charities - Teenage Cancer Trust, Guide Dogs, WellChild, Marie Curie Cancer Care, Alzheimer’s Society and Together for Short Lives - will receive a cheque for more than £1,000,000. The first instalment has already been paid to the charities (the rest will be paid by April), which means that already YOUR donations are changing people's lives.
Since 2011, Text Santa has now raised more than £21 million for charities in the country, and since ITV covers all the operational costs, 100% of all donations goes direct to the people who need it.