Text Santa is a charity initiative from ITV in partnership with …

Vodafone UK is delivering Text Santa through their JustTextGiving service. This means that anyone on any network can Text Santa – all messages are free to send and every penny donated will go straight to the Text Santa charities.

UK tax payers can also claim Gift Aid on their donations. Vodafone UK is also getting behind Text Santa in each of its 400 stores encouraging customers to give money for the people who need it most.

The company’s UK employees are also supporting Text Santa and giving something back by getting involved in the campaign.

JustTextGiving

This Christmas, Text Santa is coming to town! During the season of goodwill, Asda will be joining forces with ITV as the main retail partner to spread Christmas magic across the UK. Asda will be launching a fun range of official merchandise to help raise the much needed funds for the appeal. A limited edition range of Text Santa t-shirts, Santa hats and a Bag for life will be available from the 26th November in store and online for all of the family featuring some of the eight fun Text Santa characters.

Quality, stylish and at affordable prices the products will raise money for the charities and provide a fun and festive way to show your support. Prices start from £4 for the children’s t-shirts and adults from £5 with £1 from the sale of each t-shirt going to the Text Santa appeal. Plus, the must have fashion accessory for Christmas 2011, the official Text Santa, Santa hats will retail for just £1 with all of the profits from the sale of each hat going to the Text Santa appeal.

•Asda will also be supporting the Text Santa appeal with a high profile presence in store and online and fundraising activity by Asda colleagues and shoppers throughout December. Plus, a high profile celebrity photographic campaign featuring stars modelling the official t-shirts and hats will drive awareness in support of the campaign

•An Asda spokesperson commented:

•We're incredibly proud to be a partner in this new ITV charity initiative. Everyone deserves the perfect Christmas so we hope our involvement in Text Santa goes a little way to helping those who need it. Through fundraising activities up and down the country we know our colleagues will do us proud in their mission to be 'Santa’s little helpers’.

ASDA

Sponsored by Birds Eye

Birds Eye, the UK’s favourite frozen food brand, will be sponsoring the two televised Text Santa shows which will be aired on ITV on the 11th & 24th December. With the help of Clarence the Bear, Birds Eye is pledging their support to help those in need at an important time of the year.

•Margaret Jobling, Birds Eye Marketing Director comments:

•“Christmas is a very popular time of year here at Birds Eye, where everyone unites for festive celebrations. We’re hoping people up and down the country can join us, get into that Christmas spirit and show their support for this incredible initiative – it can really make a difference to people’s lives.”

Birds Eye