As part of This Morning’s 25th anniversary celebrations, the programme wanted to put back into the world 50,000 acts of kindness – encouraging us all to ‘Take a Moment’ and carry out a small a meaningful act that would make a big difference to others.
The campaign was backed by government, who are also keen to inspire more people to volunteer in their local communities. They pledged to give £5 to Text Santa for every meaningful act registered as a way of incentivising us all.
Today we can proudly announce that This Morning have raised £250,000 for the Text Santa pot – money that will make a huge difference to our appeal.
But it doesn’t end there! We now want to channel all that goodness into something meaningful.
So we’ve launched The Big Volunteer! We’ll be once again encouraging the nation to make a difference, by registering now to volunteer with a local charity in the New Year.
Thank you to all our fabulous volunteers for taking part in the Big Bag Pack at 500 local stores today.
There were some very special Santa's Little Helpers packing bags at the checkouts.
Tweet us using #TextSanta and #BigBagPack if you spotted any of them!
Today Andrea McLean was catapulted 30 metres above the Thames LIVE during Loose Women.
The challenge, which was undertaken for Text Santa, saw her attempt a reverse bungee in which she was launched into the air some 30 metres high - the equivalent of three double decker buses!
Well done Andrea!
One Direction are getting behind the Text Santa appeal again for 2013, and they need your help to make a difference!
They've set a fun, festive challenge that all fans can be part of, and make a difference for Text Santa this year.
Today's advent calendar pits two Team GB stars head to head in an Olympic sized challenge!
Who can sell the most Text Santa hats? Will it be Louis Smith or Gemma Gibbons? Watch the video above to find out...