A behind-the-scenes video featuring a Cockney Gino has become a viral hit on YouTube!
The video, featuring an interview with Holly and Phillip, sees Gino answer his phone speaking in a broad London accent.
As well as greeting the caller with "Awright?!" he then goes on to say he won't be taking anything off for the NTAs this year...
Holly, Phillip and Gino all tweeted about the video, sparking a retweeting frenzy.
@Schofe tweeted: "Gino has finally been exposed, though I doubt he would ever go to The Sugar Hut .... Or would he?!" - only to get a response from @sugarhut with a photo of Gino!
@hollywills simply tweeted: "Err....@ginofantastico!"
And @Ginofantastico rushed to defend himself: "I promise you I AM ITALIAN...."
The video, which went up on Tuesday evening had nearly 80,000 views by Friday morning.
This was followed up with a black and white photo of Gino dressed as a pearly prince, which prompted lots of funny comments from fans.
And today we can exclusively reveal that it's all been for This Morning's campaign to support our National Television Award nomination.
Thanks to Gino for being a good sport - we CAN confirm that he definitely is 100% Italian!
This Morning are nominated in the Factual Programme category and you can vote for us at the NTA website www.nationaltvawards.com