We've seen the vampire facial and Botox is old news, so what are women now doing to turn back the clock in their desperate quest for youth?
Well the latest anti-ageing treatment taking the cosmetic industry by storm is the Puppet Facelift, which experts claim can help women beat wrinkles without going under the knife.
Earning its nickname from the use of strings, or threads, to lift and volumise the cheeks and lower face, the puppet facelift is proving popular with women in their 30s seeking to reduce the first signs of ageing. Joining us today live in the studio to demo the procedure is Dr Sarah Tonks, along with her patient Karen Lovell and This Morning expert Dr Dawn.
It's time to see the final result - but will patient Karen Lovell be pleased with the result? Let's find out...