Outrageously talented and often controversial, Mark Cavendish is arguably Britain's greatest ever Tour de France cyclist with 15 stage wins to his name already.
Born and raised on the Isle of Man, the 26-year-old sprinter HTC-Columbia man has packed that phenomenal total of 15 wins into just the past three Tours de France.
Cavendish's fiercely competitive spirit has also brought him two World Championship titles on the track, a Commonwealth Games gold medal, and victory in the spring classic Milan-San Remo in 2009.
Many consider the San Remo success, following in the footsteps of British cycling legend Tom Simpson, to be his most impressive to date. As if that wasn't enough, Cavendish has also claimed five stages in the Giro d'Italia and worn the pink race leader's jersey, and took the green jersey at last year's Vuelta a Espana.
There is no-one faster than "Cav" in a sprint. Supported by his team-mates at the HTC-Highroad team Cavendish will launch another assault on all the stages that suit the sprinters in 2011 - as many as seven.
But as his Milan-San Remo victory proved, he's also added climbing ability to his repetoire.
In the 2009 Tour, Cavendish made it six stages wins for the year by wrapping up a dominant success on the Champs-Elysees in Paris, while he managed another five stage wins in 2010 to take his career tally beyond that of any other British rider.
He will doubtless be aiming to repeat - or even better - the feat this year.
But in Tour de France terms, Cavendish's ultimate goal is the green jersey: prize for winning the most points across the race.
Why will he never win the Tour? Because he's a sprint specialist who will never thrive in the mountains stages or in time trials. To win the Tour de France, all-round ability is crucial, and Cavendish excels in one element of bike racing.
In 2009 he was controversially punished for blocking sprint rival Thor Hushovd as they raced for the line on Stage 14 in Besancon. Consequently he lost ground in the battle for the green jersey which Hushovd eventually won.
And Cavendish again finished second, this time to fellow sprinter Alessandro Petacchi, in the points standings in 2010. He will be determined to go one better this time around.