Luke Rowe is ready to selflessly flog himself at the Tour de France to aid the cause of Team Sky leader Chris Froome.
Rowe is one of five Britons in the Team Sky squad which is geared around Froome reclaiming the yellow jersey he won in 2013.
Here are some of the best photos from Thursday's pre-race jamboree, which saw the competing teams arrive by boat. This is the Netherlands, after all, but no doubt many of the riders couldn't wait to reach dry land ahead of Saturday's individual time trial in and around Utrecht.
GoPro have teamed up with ASO to become the official camera of the Tour de France which means that we'll likely see some amazing on-board shots - just like in the video above.
By mounting cameras to bikes as riders take on the 21-stage race, the footage will take cycling fans inside of the peloton.
Mark Cavendish believes his build-up to the Tour de France has been ideal.
The 30-year-old from the Isle of Man has won 25 Tour stages in his previous eight appearances at the race, but finished the 2014 edition on the Tarmac on the opening stage in Yorkshire.
The 2015 Tour de France promises to be thrilling four-way battle between a richly talented elite group of riders: Alberto Contador, Chris Froome, Vincenzo Nibali and Nairo Quintana.
It could be one of the most open and exciting General Classification battles ever seen at the Tour. Ahead of Saturday’s Grand Depart in the Dutch city of Utrecht, Luke McLaughlin assesses the main contenders.
The 2015 Tour de France, which begins in Utrecht on Saturday (watch live on ITV4 and ITV Player), features no less than ten British riders, with 2013 winner Chris Froome and 25-time stage winner Mark Cavendish leading the charge from across the Channel.
Here we look at all the riders carrying British hopes on the long road to Paris:
Previous appearances (finishes in brackets): 2008 (84th), 2012 (2nd), 2013 (1st), 2014 (DNF - withdrew stage five).
Stage wins: Four (2012 - stage seven; 2013 - stages eight, 15 and 17).
Froome was imperious in winning the 2013 title but three crashes in two days resulted in his withdrawal on the cobbles 12 months later. He won the Criterium du Dauphine in June of this year to prove his condition ahead of his bid to reclaim the yellow jersey, and with a very powerful team at his disposal, he is the bookies' favourite to do so.
Ahead of this year's Tour de France, which begins LIVE on ITV4 this weekend, our expert trio have shared their thoughts about the biggest cycling event on the planet.