Sepp Blatter has admitted he was surprised to see Lionel Messi awarded the prize for the best player at the World Cup.
Messi picked up the prestigious Golden Ball accolade on Sunday night shortly after Argentina had lost the World Cup final to Germany.
Messi scored four goals in the group stages, but, other than a strong first-half showing against Belgium, the Barcelona star failed to live up to his billing in the knockout phase.
The Argentina captain missed a good chance to win the final in the Maracana in the second half, dragging his shot wide when through on goal.
And FIFA president Blatter conceded he was surprised to see FIFA's technical study group had given the Argentina skipper the prize.
"I was myself a little bit surprised when I saw Messi coming up to collect the best player of competition," said the head of FIFA, who was handing out the awards in the stadium after the match.
Holland's Arjen Robben, Colombia striker James Rodriguez and now World Cup winner Thomas Muller were among the front-runners for the award.
Blatter believes it was Messi's magic early on in the tournament, when he scored crucial goals against Bosnia-Herzegovina, Iran and Nigeria, that led the committee to pick Messi as their star man.
"If you compare the beginning of the tournament and why finally the Argentina team got into the final, they were decisive and I think it was a decision (based on that)," Blatter added.
Diego Maradona won the same accolade as Messi in 1986, but, unlike his compatriot, he left the tournament with a World Cup winners' medal around his neck.
The outspoken former Argentina skipper feels Messi did not deserve to win the award.
''I would give heaven and earth to Leo, but when marketing people want him to win something he didn't (deserve to) win, it is unfair,'' Maradona said.
''I could see that he didn't want to go up and collect it (the award).''
Maradona was right, Messi could not have cared less about winning the Golden Ball - he admitted as much after the match.
"In these moments, the prize doesn't interest me at all," Messi said a few minutes after Mario Gotze's 113th-minute winner which decided the final in Germany's favour.
"We wanted to take home the trophy and enjoy it with all the people in Argentina.
"It's very painful to lose in the manner that we did because we were so close to penalties."