Sportswear giant adidas has replaced a Copacabana advert featuring Luis Suarez on the day betting website 888poker dropped the Uruguay striker as its ambassador following his bite on Italy's Giorgio Chiellini at the World Cup.
The Liverpool striker was on Thursday banned for nine international games and from all football for four months after being found guilty of biting for the third time.
Fans queued on the Rio de Janeiro beach to get a photo taken next to an adidas poster of a snarling Suarez where they pretended to be bitten by him, but now the image has been replaced by one of Brazil right-back Dani Alves.
An adidas spokesperson said: "adidas has decided to review all marketing activity involving Luis Suarez.
"Some changes on the ground in Brazil have been made in line with this review, with certain artwork being swapped out today."
Suarez's boot deal with adidas could be in jeopardy after the sportswear manufacturer announced on Thursday that it would consider its partnership with the 27-year-old, who has returned to Uruguay after his World Cup accreditation was withdrawn.
His contract with 888poker was terminated on Friday.
A statement on 888poker.com on Friday morning read: "888poker signed Luis Suarez following a fantastic season for which his achievements were widely recognised.
"Regrettably, following his actions during Uruguay's World Cup match against Italy on Tuesday, 888poker has decided to terminate its relationship with Luis Suarez with immediate effect."
Suarez joined the online gambling company as a worldwide ambassador shortly before the World Cup and produced several video diaries for the website during the tournament, including after his two goals earned Uruguay victory over England.
There were also plans for him to join in with several of the company's events but the incident against Italy prompted a statement saying 888poker would "seriously review" the link-up and "will not tolerate any unsporting behaviour".
Suarez was last year banned for 10 games in domestic competition after biting Chelsea defender Branislav Ivanovic while playing for Liverpool, and in 2010 when with Ajax he bit PSV Eindhoven's Otman Bakkal and was suspended for seven games.
Following the Ivanovic incident, adidas stated "We will be reminding him of the standards we expect from our players", and it came down in support of football's governing body after the latest controversy.
In addition to his latest lengthy ban, Suarez was also fined 100,000 Swiss francs (just under £66,000).